Georges EL Hachem

Georges El Hachem is the Commercial Director at Select Group, where he leads the company’s commercial strategy, pricing, business development and strategic partnerships across its portfolio of premium residential and hospitality developments.

With more than 19 years of experience spanning hospitality and real estate, Georges brings a unique commercial perspective shaped by leadership roles with globally recognised brands. Before joining Select Group in 2020, he built an accomplished career with InterContinental Hotels Group (IHG), progressing from commercial leadership positions to General Manager of Crowne Plaza Dubai. He also served as Regional Commercial Director for Banyan Tree Hotels & Resorts across the Middle East, Africa and Southeast Asia, overseeing commercial performance and market strategy across multiple international markets.

At Select Group, Georges is responsible for developing and executing the company’s commercial vision, with a focus on pricing strategy, project positioning, international broker partnerships, high-net-worth client relationships and regional business development. He has played an integral role in the successful positioning and sales of some of the company’s landmark developments, helping strengthen Select Group’s reputation as one of the UAE’s leading premium real estate developers.
Drawing on expertise across both hospitality and real estate, Georges offers valuable insights into evolving buyer behaviour, market dynamics, luxury positioning and long-term investment trends. His commercially driven approach, combined with a deep understanding of customer expectations, enables him to navigate changing market conditions while identifying sustainable opportunities for growth.

Georges holds a degree in Hospitality Management from the Lebanese University and an MBA from Ascencia Business School, College de Paris.